Building An Ecosystem To Foster Connection, Entertainment, And Real Value For Our Heroes.
At GenSync Brat Media, we operate at the intersection of bold creativity and real-world impact.
Our Mission
At GenSync Brat Media, we build media and engagement formats rooted in defense culture and shaped by modern India. Founded by sisters Aradhana and Aradhika Kaushik—who grew up on cantonment grounds and across state lines—GenSync isn't just a company. It's a lived lens into the rhythm, discipline, and emotional grit of military life.
We design and deliver cinematic infrastructure, content, and experiences to defense communities across India. From mobile theatres in remote border areas to tech-integrated cinema halls, our work ensures that entertainment, education, and culture aren't luxuries—they're accessible rights for those who serve.
Our mission is clear: to bridge the gap between tradition and technology, emotion and infrastructure—one screen, one story, one community at a time.
FOUNDERS
Meet the passionate individuals behind GenSync Brat Media.
Aradhana Kaushik
Co-Founder, GenSync BRAT Media
A former banker and global investment advisor, Aradhana Kaushik brings deep strategic and financial acumen honed through years of advising some of the world's leading business families. Her expertise in structuring investments, managing large portfolios, and navigating complex financial ecosystems now fuels her vision of creating a purpose-driven media movement. At GenSync BRAT Media, she channels this experience into building scalable operational frameworks and sustainable business models that uplift and empower those who serve the nation. Aradhana leads with clarity, discipline, and an unwavering focus on impact across India's defence entertainment landscape.
Sunil Chaudhary
Founder of Picture Time
Sunil Chaudhary a visionary entrepreneur, in 2015 introduced the world's first mobile cinema, developed with a team of seven in his garage. This groundbreaking innovation premiered at the International Film Festival in Goa and has since brought the joy of cinema to over 600 cities, reaching more than 1.5 million people. Chaudhary's mission is to democratize cinema, making it accessible, affordable, and technology-driven for everyone, no matter their location.
Aradhika Kaushik
Co-Founder, GenSync BRAT Media
An artist, designer, and experiential storyteller, Aradhika Kaushik blends creativity with strategy to craft meaningful engagements at the intersection of cinema, culture, and community. With hands-on experience at PictureTime and India Today, she brings a refined understanding of media operations, audience behaviour, and immersive communication. Her background in fine arts and UI/UX design allows her to create human-centred visual narratives and emotionally resonant experiences. At GenSync BRAT Media, Aradhika shapes the design language and cultural positioning of the brand, ensuring every touchpoint inspires connection and inclusivity within the defence ecosystem.
